Illustrative synthetic data — not real Level AI or customer data
Forecast Evidence Engine

All deals/Vesper Media

Mid-Market · Discovery · close Nov 6 2026

Vesper Media

Theo Brooks · opp-vesper

$95,000

PipelinePipeline

MEDDICC

12.5

1 of 8 points

Days since last meaningful call

9 days

call-vesper-1

External voices

1

Economic buyer on a call: no

Evidence gate

Passed — category stands.

RepPipelineAdjustedPipeline

Gate result

Vesper Media stays in Pipeline. The evidence gate does not promote deals; it only demotes unsupported Commit and Best Case calls.

Evidence freshness

Last meaningful external call was 9 days ago. Commit requires a meaningful external call within 14 days. 0 short call(s) were ignored.

Economic buyer on a call

No economic buyer is named in the CRM, and none has appeared on a call.

  • CRM economic-buyer field is empty

MEDDICC completeness

Score 12.5 / 100 from 1 of 8 points. 1 field(s) corroborated on a call (1.0 each), 0 CRM-only (0.5 each), 7 absent (0).

  • Metrics: absent
  • Economic buyer: absent
  • Decision criteria: absent
  • Decision process: absent
  • Paper process: absent
  • Identified pain: call — Ad-ops escalations are tribal knowledge
  • Champion: absent
  • Competition: absent

Multi-threading

1 distinct external participant(s) (seniority-weighted score 1): Lila Grant.

MEDDICC grid

Call evidence counts 1.0, CRM-only 0.5, absent 0.

12.5 / 100

Metrics

Absent

No value recorded.

0 pt

Economic buyer

Absent

No value recorded.

0 pt

Decision criteria

Absent

No value recorded.

0 pt

Decision process

Absent

No value recorded.

0 pt

Paper process

Absent

No value recorded.

0 pt

Identified pain

Call evidence

Ad-ops escalations are tribal knowledge

1 pt

Champion

Absent

No value recorded.

0 pt

Competition

Absent

No value recorded.

0 pt

Call timeline

Calls under 3 minutes are not meaningful for freshness.

  1. Vesper ad-ops intro

    Aug 25 2026 · 18 min · call-vesper-1

    Meaningful · External: Lila Grant (ic)

    Lila said ad-ops escalations are tribal knowledge. No champion or buyer identified.