Illustrative synthetic data — not real Level AI or customer data
Forecast Evidence Engine

All deals/Northwind Logistics

Enterprise · Verbal Commit · close Sep 18 2026

Northwind Logistics

Priya Raman · opp-stale-commit

$580,000

CommitPipeline

MEDDICC

87.5

7 of 8 points

Days since last meaningful call

47 days

call-northwind-3

External voices

3

Economic buyer on a call: yes

Evidence gate

Failed — category demoted.

RepCommitAdjustedPipeline

Gate result

Northwind Logistics was called Commit and is evidence-adjusted to Pipeline. 1 rule failed.

  • Call call-northwind-3 — Last meaningful external call was 47 days ago (Commit requires evidence within 14 days).

stale evidence

Last meaningful external call was 47 days ago (Commit requires evidence within 14 days). Last meaningful call: Verbal commit with CFO — then silence (call-northwind-3) on Jul 18 2026.

  • Call call-northwind-3 — Last meaningful call: Verbal commit with CFO — then silence (call-northwind-3) on Jul 18 2026.

Evidence freshness

Last meaningful external call was 47 days ago. Commit requires a meaningful external call within 14 days. 0 short call(s) were ignored.

Economic buyer on a call

Helena Voss is named in CRM and appears on a call as Helena Voss.

MEDDICC completeness

Score 87.5 / 100 from 7 of 8 points. 6 field(s) corroborated on a call (1.0 each), 2 CRM-only (0.5 each), 0 absent (0).

  • Metrics: call — Cut after-call QA cost 28% vs current vendor
  • Economic buyer: call — Helena Voss, CFO
  • Decision criteria: call — QA coverage, manager coaching time, security review
  • Decision process: crm — CFO + VP Ops; legal after security sign-off
  • Paper process: crm — MSA in legal; security questionnaire outstanding
  • Identified pain: call — QA sampling 4% of calls; missed coaching moments
  • Champion: call — Luis Ortega, VP Operations
  • Competition: call — Incumbent TapeDeck plus a late look at HaloQA

Multi-threading

3 distinct external participant(s) (seniority-weighted score 7.5): Helena Voss, Luis Ortega, Dana Little.

  • Call call-northwind-1 — Helena Voss (c-level) on call-northwind-1, call-northwind-3
  • Call call-northwind-1 — Luis Ortega (vp) on call-northwind-1, call-northwind-2, call-northwind-3
  • Call call-northwind-2 — Dana Little (director) on call-northwind-2

MEDDICC grid

Call evidence counts 1.0, CRM-only 0.5, absent 0.

87.5 / 100

Metrics

Call evidence

Cut after-call QA cost 28% vs current vendor

1 pt

Economic buyer

Call evidence

Helena Voss, CFO

1 pt

Decision criteria

Call evidence

QA coverage, manager coaching time, security review

1 pt

Decision process

CRM only

CFO + VP Ops; legal after security sign-off

0.5 pt

Paper process

CRM only

MSA in legal; security questionnaire outstanding

0.5 pt

Identified pain

Call evidence

QA sampling 4% of calls; missed coaching moments

1 pt

Champion

Call evidence

Luis Ortega, VP Operations

1 pt

Competition

Call evidence

Incumbent TapeDeck plus a late look at HaloQA

1 pt

Call timeline

Calls under 3 minutes are not meaningful for freshness.

  1. Northwind CFO discovery — QA cost and commit path

    Jun 12 2026 · 52 min · call-northwind-1

    Meaningful · External: Helena Voss (c-level), Luis Ortega (vp)

    Helena Voss confirmed she owns the budget. Luis walked through the 4% sampling problem. They want a number in the forecast for a 30 Sep go-live.

  2. Solution review with ops and QA

    Jul 1 2026 · 44 min · call-northwind-2

    Meaningful · External: Luis Ortega (vp), Dana Little (director)

    Luis restated the 28% QA-cost metric. Dana asked about TapeDeck contract overlap and a late look at HaloQA.

    • late look at HaloQA

  3. Verbal commit with CFO — then silence

    Jul 18 2026 · 33 min · call-northwind-3

    Meaningful · External: Helena Voss (c-level), Luis Ortega (vp)

    Helena said she was prepared to sign pending security. No follow-up conversation has been recorded since this call.