Illustrative synthetic data — not real Level AI or customer data
Forecast Evidence Engine

All deals/Brightwell Hospitality

Mid-Market · Proposal · close Sep 30 2026

Brightwell Hospitality

Theo Brooks · opp-brightwell

$180,000

Best CaseBest Case

MEDDICC

56.3

4.5 of 8 points

Days since last meaningful call

3 days

call-brightwell-2

External voices

2

Economic buyer on a call: no

Evidence gate

Passed — category stands.

RepBest CaseAdjustedBest Case

Gate result

Brightwell Hospitality stays in Best Case. The evidence gate does not promote deals; it only demotes unsupported Commit and Best Case calls.

Evidence freshness

Last meaningful external call was 3 days ago. Commit requires a meaningful external call within 14 days. 0 short call(s) were ignored.

Economic buyer on a call

Tina Moreau is named in the CRM economic-buyer field and does not appear as a participant on any call.

  • CRM names Tina Moreau

MEDDICC completeness

Score 56.3 / 100 from 4.5 of 8 points. 2 field(s) corroborated on a call (1.0 each), 5 CRM-only (0.5 each), 1 absent (0).

  • Metrics: crm — Central-res NPS +8
  • Economic buyer: crm — Tina Moreau, VP Guest Experience
  • Decision criteria: crm — PMS integration, night-audit QA
  • Decision process: crm — VP then brand committee
  • Paper process: absent
  • Identified pain: call — Franchise calls scored once a quarter
  • Champion: call — Ravi Sethi, Director of Contact Center
  • Competition: crm — HaloQA

Multi-threading

2 distinct external participant(s) (seniority-weighted score 3.5): Ravi Sethi, Kim Ball.

MEDDICC grid

Call evidence counts 1.0, CRM-only 0.5, absent 0.

56.3 / 100

Metrics

CRM only

Central-res NPS +8

0.5 pt

Economic buyer

CRM only

Tina Moreau, VP Guest Experience

0.5 pt

Decision criteria

CRM only

PMS integration, night-audit QA

0.5 pt

Decision process

CRM only

VP then brand committee

0.5 pt

Paper process

Absent

No value recorded.

0 pt

Identified pain

Call evidence

Franchise calls scored once a quarter

1 pt

Champion

Call evidence

Ravi Sethi, Director of Contact Center

1 pt

Competition

CRM only

HaloQA

0.5 pt

Call timeline

Calls under 3 minutes are not meaningful for freshness.

  1. Brightwell contact-center discovery

    Aug 17 2026 · 30 min · call-brightwell-1

    Meaningful · External: Ravi Sethi (director), Kim Ball (manager)

    Ravi said franchise calls are scored once a quarter. Tina Moreau (VP) was named but did not join. HaloQA is in the mix.

  2. Proposal follow-up

    Aug 31 2026 · 22 min · call-brightwell-2

    Meaningful · External: Ravi Sethi (director)

    Ravi asked for a night-audit QA example. Still no VP on the call. Paper process not started.